{"id":234,"date":"2024-02-19T09:27:03","date_gmt":"2024-02-19T08:27:03","guid":{"rendered":"https:\/\/vingtsix.io\/?page_id=234"},"modified":"2025-10-02T22:49:23","modified_gmt":"2025-10-02T20:49:23","slug":"branding-positionnement","status":"publish","type":"page","link":"https:\/\/vingtsix.io\/index.php\/branding-positionnement\/","title":{"rendered":"Branding &#038; positionnement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"234\" class=\"elementor elementor-234\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9aadc8 e-flex e-con-boxed e-con e-parent\" data-id=\"d9aadc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbdcba7 e-flex e-con-boxed e-con e-child\" data-id=\"fbdcba7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73aba4b elementor-widget elementor-widget-heading\" data-id=\"73aba4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding &amp; Positionnement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d69b2 elementor-widget elementor-widget-heading\" data-id=\"a9d69b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soyez Remarquables : La Marque comme Manifeste\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6538f elementor-widget elementor-widget-text-editor\" data-id=\"db6538f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aujourd&#8217;hui, l&#8217;indiff\u00e9rence est la norme, \u00eatre simplement bon n&#8217;est pas suffisant. Seth Godin disait : &#8220;pour \u00eatre vu, pour \u00eatre entendu, pour \u00eatre m\u00e9morable, il faut \u00eatre remarquable&#8221;.\u00a0<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem; text-align: var(--text-align); font-weight: var( --e-global-typography-text-font-weight );\">Nous ne faisons pas dans le branding ordinaire. Nous faisons dans l&#8217;art de se d\u00e9marquer. Votre marque est bien plus qu&#8217;un logo ou un slogan. C&#8217;est une promesse. C&#8217;est une histoire. C&#8217;est un cri de guerre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee1a6b6 e-flex e-con-boxed e-con e-parent\" data-id=\"ee1a6b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-439d0c0 e-con-full e-flex e-con e-child\" data-id=\"439d0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58fc2ec elementor-widget elementor-widget-image\" data-id=\"58fc2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vingtsix.io\/wp-content\/uploads\/2024\/02\/Asset-3.png\" class=\"attachment-full size-full wp-image-203\" alt=\"\" srcset=\"https:\/\/vingtsix.io\/wp-content\/uploads\/2024\/02\/Asset-3.png 1024w, https:\/\/vingtsix.io\/wp-content\/uploads\/2024\/02\/Asset-3-300x300.png 300w, https:\/\/vingtsix.io\/wp-content\/uploads\/2024\/02\/Asset-3-150x150.png 150w, https:\/\/vingtsix.io\/wp-content\/uploads\/2024\/02\/Asset-3-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab6d293 e-con-full e-flex e-con e-child\" data-id=\"ab6d293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7366976 elementor-widget elementor-widget-text-editor\" data-id=\"7366976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pensez-y. <\/span><b>&#8220;<span style=\"color: #000000;\">L&#8217;importance du Branding dans l&#8217;acquisition : pourquoi votre marque est votre meilleur atout ?<\/span>&#8220;<\/b><span style=\"font-weight: 400;\"> Ce n&#8217;est pas juste une question. C&#8217;est le d\u00e9fi que nous relevons chaque jour. Un <\/span><span style=\"color: #000000;\"><b>branding non ma\u00eetris\u00e9 est un branding subi<\/b><\/span><span style=\"font-weight: 400;\">. Mais ici, nous ne subissons pas. Nous agissons. Nous innovons. Nous marquons les esprits.<\/span><\/p><p><span style=\"font-weight: 400;\">Nous commen\u00e7ons par poser les bonnes questions, celles qui vont au-del\u00e0 du superficiel :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602f688 elementor-widget elementor-widget-text-editor\" data-id=\"602f688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel probl\u00e8me unique venez-vous r\u00e9soudre ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qui cherchez-vous \u00e0 aider de mani\u00e8re in\u00e9dite ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qui \u00eates-vous, au-del\u00e0 des clich\u00e9s ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pourquoi faites-vous ce que vous faites, vraiment ?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8774b9 elementor-widget elementor-widget-text-editor\" data-id=\"c8774b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le probl\u00e8me n&#8217;est pas de savoir quelle allure graphique adopter. La vraie question est de d\u00e9couvrir le fond de votre mission unique<\/b><span style=\"font-weight: 400;\">. Votre marque doit transcender la coh\u00e9rence ; elle doit devenir une l\u00e9gende dans l&#8217;esprit de vos clients.<\/span><\/p><p><b>80% des d\u00e9cisions sont prises avec le syst\u00e8me \u00e9motionnel de notre cerveau autrement dit: <\/b><b><i>80% des d\u00e9cisions que prendront vos clients seront \u00e9motionnelles\u00a0<\/i><\/b><\/p><p><br \/><span style=\"font-weight: 400;\">\u00c0 l&#8217;\u00e8re de l&#8217;\u00e9conomie de l&#8217;attention, o\u00f9 chaque marque se bat pour un instant de reconnaissance, <\/span><b>le seul chemin vers la r\u00e9ussite est de cesser de courir apr\u00e8s chaque nouveaut\u00e9 et de construire des liens profonds et authentiques<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Si vous ne repr\u00e9sentez rien, vous vous \u00e9croulerez pour un rien <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b57be92 e-flex e-con-boxed e-con e-parent\" data-id=\"b57be92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddd4bc elementor-widget elementor-widget-text-editor\" data-id=\"bddd4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><em><strong>Nos offres sont con\u00e7ues pour couvrir chaque \u00e9tape de votre voyage vers l&#8217;excellence en mati\u00e8re de branding :<\/strong><\/em><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plateforme de Marque<\/b><span style=\"font-weight: 400;\"> : Nous cr\u00e9ons le socle de votre marque, un fondement solide sur lequel b\u00e2tir chaque aspect de votre communication et de votre strat\u00e9gie marketing. Cette plateforme servira de guide pour toutes vos d\u00e9cisions, assurant une coh\u00e9rence et une r\u00e9sonance avec votre public.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construction d&#8217;une MVB (Minimum Viable Brand)<\/b><span style=\"font-weight: 400;\"> : Dans l&#8217;esprit du Lean Startup, nous vous aidons \u00e0 lancer rapidement une version de votre marque qui r\u00e9sonne avec votre public cible, tout en restant agile pour \u00e9voluer selon les retours et les opportunit\u00e9s du march\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal Branding<\/b><span style=\"font-weight: 400;\"> : Parce que les leaders inspirent, motivent et attirent naturellement les gens, nous travaillons \u00e0 affiner et \u00e0 promouvoir votre marque personnelle. En alignant votre histoire personnelle avec les valeurs de votre entreprise, nous cr\u00e9ons une synergie puissante qui amplifie la port\u00e9e et l&#8217;impact de votre marque.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan Marketing Op\u00e9rationnel<\/b><span style=\"font-weight: 400;\"> : Avec une strat\u00e9gie concr\u00e8te, nous d\u00e9ployons votre marque dans le monde r\u00e9el. De la s\u00e9lection des canaux \u00e0 la cr\u00e9ation de contenus captivants, nous vous assurons une pr\u00e9sence impactante et coh\u00e9rente sur tous les fronts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Territoire de Marque<\/b><span style=\"font-weight: 400;\"> : Nous d\u00e9finissons l&#8217;univers unique de votre marque, son langage, ses symboles, ses histoires. Ce territoire distinctif vous distingue dans l&#8217;esprit de vos clients et cr\u00e9e un espace o\u00f9 vos valeurs et votre vision prennent vie de mani\u00e8re captivante.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Votre marque est plus qu&#8217;un logo, plus qu&#8217;un produit ; elle est l&#8217;histoire que vous choisissez de raconter au monde. <\/span><b><span style=\"color: #ff4a4a;\">Faisons de cette histoire une l\u00e9gende<\/span>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92adb11 elementor-widget elementor-widget-text-editor\" data-id=\"92adb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous construisons des relations bas\u00e9es sur la confiance et la compr\u00e9hension approfondie de vos besoins et de votre march\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8188670 e-flex e-con-boxed e-con e-parent\" data-id=\"8188670\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d063047 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d063047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendar.app.google\/xdAUpBuvZU1tdZFH7\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-check\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 64h-48V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H160V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H48C21.49 64 0 85.49 0 112v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm-6 400H54a6 6 0 0 1-6-6V160h352v298a6 6 0 0 1-6 6zm-52.849-200.65L198.842 404.519c-4.705 4.667-12.303 4.637-16.971-.068l-75.091-75.699c-4.667-4.705-4.637-12.303.068-16.971l22.719-22.536c4.705-4.667 12.303-4.637 16.97.069l44.104 44.461 111.072-110.181c4.705-4.667 12.303-4.637 16.971.068l22.536 22.718c4.667 4.705 4.636 12.303-.069 16.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9servez votre consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &amp; Positionnement Soyez Remarquables : La Marque comme Manifeste Aujourd&#8217;hui, l&#8217;indiff\u00e9rence est la norme, \u00eatre simplement bon n&#8217;est pas suffisant. Seth Godin disait : &#8220;pour \u00eatre vu, pour \u00eatre entendu, pour \u00eatre m\u00e9morable, il faut \u00eatre remarquable&#8221;.\u00a0Nous ne faisons pas dans le branding ordinaire. Nous faisons dans l&#8217;art de se d\u00e9marquer. Votre marque est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-234","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding &amp; positionnement - Vingt-Six<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vingtsix.io\/index.php\/branding-positionnement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding &amp; positionnement - Vingt-Six\" \/>\n<meta property=\"og:description\" content=\"Branding &amp; Positionnement Soyez Remarquables : La Marque comme Manifeste Aujourd&#8217;hui, l&#8217;indiff\u00e9rence est la norme, \u00eatre simplement bon n&#8217;est pas suffisant. 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